Apparently, Pepsi is trying to market a mobile game that encourages players to avoid water--freaking WATER -- as a performance downer; the marketing-soaked tagline being "Gatorade helps you perform better than water."
Yeah. Let's go ahead and clear this one up.
But for the other 95% of us, reality check. Most workouts, most days, are not going to push you so far past your body's limits that you just need to pour salt and sugar into it to prevent total cell failure. Especially if you're exerting yourself for exercise, not competition--you're just sabotaging yourself with the extra crud.
That article talks about fighting back through legislation, and that's all well and good. But I sort of feel like going toe-to-toe with lobbyists isn't the best way to win. Spreading knowledge is how you kick shitty marketing right in the jewels. Sports drinks weren't on the playlist before, but congrats, Pepsi, you sorta pissed me off. Welcome to the list of topics we'll be having our experts publicly weigh in on in the near future.
But hey, what do I know. I'm just the designer. So I asked my friendly neighborhood nutritionist for her take:
For elite and professional athletes who sweat enormous amounts and lose potassium and sodium, replacing those electrolytes is a good idea, but can be done with coconut water, which doesn't have added sugar or other chemicals like sports drinks. For us non-elite athletes, water is not the enemy of performance! Even if you were to go to a bikram yoga class (90 minutes in a 104 degree room), where you do sweat profusely, even having just one coconut water would be enough to replace the electrolytes. Otherwise, water is going to be your friend.
There's my $0.02.
Let's be smart, folks. Beyond even the sport-drink issue, here's a general rule: if you don't live, eat, and train like an Olympic athlete, pro-bowl player, or Crossfit Games champion, then trying to emulate one minor facet of their whole routine and expecting it to work miracles is a recipe for disappointment.